You may keep track of the reasons for orders placed by customers and returns of your products in SAP. Examples of order motives include a sales call, television advertisement, trade fair activity, an outstanding price, an existing customer suggestion, and more. You can use an order reason for any sales document, including inquiries, quotations, sales orders, contracts, returns, and other types of sales documents. You can assessed the effectiveness and efficiency of your marketing and presales efforts using an order reason. It also aids in evaluating the market performance of your products and identifying quality issues and problems that resulted in returns from customers.
The transaction code is OVAU, and the menu path is :
IMG ➢ Sales And Distribution ➢ Sales ➢ Sales Documents ➢ Sales Document Header ➢ Define Order Reasons.
Give your order reason a three-character identifier and a detailed description when defining your own order reason.
Prior to entering an order reason into SAP, it is always preferable to establish a naming convention. For example, all order reasons that apply to processing returns were given the prefix R, and all order reasons that apply to sales orders were given the prefix S, as shown in Figure 1.
Figure 1 Defining order reasons
